Marketing for the trades

Keep working. We'll keep you visible.

Practical, ready-to-use marketing for contractors and home-service businesses. Stay professional, stay top-of-mind, and stop wondering what to post next.

For plumbers, HVAC teams, landscapers, roofers, electricians, contractors, mechanics, and other local operators.

Roughcut Marketing hero

What to expect

Straight work. Clear scope.

01

Built for contractors and home-service businesses

02

Clear monthly deliverables—no vague agency retainers

03

Human approval before anything is published or sent

A month of marketing, handled

Useful content. Not filler.

We turn your services, season, location, common questions, and real business personality into content customers can understand and act on.

Free field guide

30 Social Media Posts for Contractors Who Don't Know What to Post

A genuinely useful starting point. No thirty-page sales pitch disguised as a guide.

Request the free guide
01 / Tell us about the work

One thorough onboarding. Better monthly content.

For PRO and AUTOPILOT, we learn your service area, profitable jobs, voice, offers, seasonal work, FAQs, competitive edge, photos, and goals. That context keeps the work from sounding generic.

02 / Build the month

A balanced calendar with a job to do.

Educational posts build trust. Service explainers reduce confusion. Seasonal reminders create timely demand. Reviews, behind-the-scenes content, promotions, emails, and clear calls to action keep the mix useful.

03 / Review, then put it to work

You stay in control.

Approve the work before it goes anywhere. Scheduling, email delivery, and automation depend on account access and may require third-party tools or manual setup. We confirm that scope with you first.

One-time starter kit

Contractor Marketing Kit

Templates, prompts, calendars, review requests, promotional ideas, and practical resources for owners who want a solid system without a subscription.

Monthly plans

Pick how much you want off your plate.

Start lean. Move up when the time saved matters more than doing it yourself.

01

WORKHORSE DIY

$79/month

Industry-specific content you can put to work yourself.

  • Monthly social content pack
  • Captions and editable graphics
  • Marketing calendar and seasonal ideas
  • Review, email, Google profile, and video prompts
Choose DIY
02

WORKHORSE PRO

$249/month

Personalized content built around your business, market, and services.

  • 12 custom posts and 12 branded graphics
  • 4 short-form video concepts or scripts
  • 2 promotions and 2 customer emails
  • Review content, local opportunities, and monthly calendar
Choose PRO
03

WORKHORSE AUTOPILOT

$599/month

Higher-touch planning and implementation with less on your plate.

  • Everything in PRO
  • Content scheduling where accounts allow it
  • Email, follow-up, review, and promotional campaigns
  • Monthly strategy and lead-generation assets
Choose AUTOPILOT

Ready when you are

Make marketing one less unfinished job.

Tell us what you do and where you do it. We'll help you choose the simplest plan that fits—without trying to sell you a truckload of extras.